公共关系
Public Relations
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职业领域
公共关系主任,媒介联络官,政府事务经理,客户关系经理,策略信息沟通顾问,公共事务主任/主管,形象顾问
课程安排
Third Year | 第三年 |
First Semester | 第一学期 |
Principles of Marketing Communication | 市场信息原理 |
Ethics | 道德规范 |
Introduction to Public Relations | 公共关系学简介 |
Introduction to Journalism | 新闻业简介 |
Law and Ethics of Mass Communication | 大众传播法 |
Production for Communication Tools | 传播工具开发 |
|
Second Semester | 第二学期 |
Introduction to Economics | 经济学简介 |
Communication Arts Research | 传播学研究 |
Effective Communication | 卓越传播 |
Public Relations Strategy and Tactics | 公共关系学策略和战术 |
Marketing Public Relations | 公共关系学市场 |
Major Elective or Minor Course | 专业选修课或辅修课 |
|
Fourth Year | 第四年 |
First Semester | 第一学期 |
Corporate Public Relations | 企业公共关系 |
Applied Writing for Public Relations | 公共关系的写作应用 |
Public Relations Workshop I | 公共关系工作室I |
Major Elective or Minor Course | 专业选修课或辅修课 |
Major Elective or Minor Course | 专业选修课或辅修课 |
Free Elective | 选修课 |
|
Second Semester |
Public Relations Workshop II | 公共关系工作室II |
Seminar in Public Relations | 公共关系研讨 |
Major Elective or Minor Course | 专业选修课或辅修课 |
Major Elective or Minor Course | 专业选修课或辅修课 |
Major Elective or Minor Course | 专业选修课或辅修课 |
Free Elective | 选修课 |
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